Florence has always been known as the city of the lily (giglio) as well as being the birthplace of the Renaissance. But there is so much more to it than that. Putting the museums, galleries and monuments to one side for a moment, let’s explore the city’s treasures of artistic crafts. It’s possible that not everyone knows this, but in the past Florence earned the title of perfume capital. Let’s discover the city of Florence and its hinterland through an unusual tour which takes us to 17 historical perfumeries.
Perfumeries and much more, we have brought together shops, pharmacies, drugstores and herbalists to create three unique tours: a way to get to know an old tradition up close, to see how the craftsmen work and live in their own special way.
The art of Florentine perfumery actually began with Renaissance courts and noblemen; but it was because of Catherine de’ Medici that Florence became the perfume capital. Since then, the city has always been a leader in this sphere and is consistently more specialised in research and experimentation.
